ClickUp and HubSpot form strategic partnership
ClickUp, a productivity platform that brings work together in one place, and HubSpot, a customer relationship management (CRM) platform for scaling companies, have teamed up to help customers create more efficient workflows and better collaborate across teams. By bringing together ClickUp’s and HubSpot’s powerful capabilities, stakeholders throughout the customer lifecycle benefit from increased productivity and are better equipped with the knowledge they need to foster and grow customer relationships. Changing market conditions and economic uncertainty have put new pressure on businesses to maintain topline growth while pulling back on spend. According to a 2021 Forrester study, “some 63% of North American C-suite executives look to new customer acquisition to deliver growth, while 23% expect to optimize marketing spending to lower costs.” In today’s environment, businesses are fighting to sign every net-new customer while simultaneously making existing customers more successful....